If you want to succeed, multitasking can seem to be the way to go. But if you focus on one thing at a time, you can master it and reduce the time and effort required to excel at it. This can be a game changer!
For a small business or artist, successful social media strategy can be make or break. If you’re feeling like your social media efforts are unsuccessful, you may need to narrow your focus, at least temporarily. Consider these four reasons to ditch Twitter (or your least successful social media outlet).
4 Reasons to Ditch Twitter
At The Spare Room Project. when we began this venture, we intended to use several social media outlets. I was already versed in Pinterest, and Lucas enjoys Twitter. Facebook is something we use on a daily basis, and thus that was naturally folded into our social media strategy. We planned to add other social media platforms, such as Instagram, as we progressed.
Nine months later, though, Lucas has accepted a full-time job which hits the busy season of the year in October and November. I volunteer several days a week with the rescue that we got our dog from as well. Twitter doesn’t entirely click with me (yet), and I could see our reach dwindling. Pouring my time and effort into Twitter made less and less sense, especially as I watch our Pinterest traffic increase.
So what do you do in this case?
Ditch Twitter, of course!
Why Ditch Twitter?
Why ditch Twitter, instead of learning to use it properly, you ask? It’s pretty straightforward in my mind. Pinterest already works for me, because I’ve been using it for years. There are still small things that I’ve needed to learn in order to use it for business, but it hasn’t been a huge learning curve. It’s not worth it to put more effort into learning Twitter right now while I’m also still trying to crack the frustrating giant that is Facebook.
The best thing to do in this case is to put the weaker platform on the back-burner.
1) “Jack of all trades; Master of none”
You’ve probably heard this saying. It means that you’re competent in a lot of things, but haven’t mastered any of them. I don’t know about you, but I’d rather be excel at one or two things than just make it by in a lot of areas. By concentrating on Pinterest and Facebook, I can make sure that I understand these platforms and how to best use them. If I throw in Twitter on top of that, I have to take time away from the platforms that already bring me more traffic.
Out of the three big social media platforms, Pinterest requires the least amount of effort (for me). It’s also the most enjoyable for me. Facebook’s algorithms are always changing, so it’s frustrating. Unfortunately, it’s also a widely used platform. Twitter is still aimed at a smaller demographic, which means it has a smaller reach. That’s not necessarily a bad thing – it actually aims at a demographic that fits The Spare Room Project’s target audience. It does require more effort, though; posting a Tweet every couple hours requires time or a scheduling tool.
You’ll want to evaluate where your target audience is on social media. Maybe Twitter is your big traffic driver and Pinterest is lagging. If you have a younger audience, this could be the case for you. If so, ditching Pinterest might be your best option. Be willing to re-evaluate as you go and focus on different platforms as needed.
2) Master what you already know
Since Pinterest is most familiar to me, it made sense to focus on that at the beginning. There were a number of strategies that I used to build traffic through Pinterest… but that’s a story for another day. After about a month of working on that, I’ve reached a level that I’m happy with for now.
That means I can move on to mastering the next platform.
Just because I mastered Pinterest doesn’t mean that I’m moving on to Twitter right now. I’m still going to ditch Twitter (for now). As I master more social media elements, I’ll be able to add it back into my social media strategy later.
The point is, you shouldn’t move on until you’ve mastered a platform to whatever competency level you aimed for. Once you’ve mastered your previous goal, you can take the extra effort you were putting into it and move it to the next area.
3) Add more as you master more
My next target is Facebook. That was my biggest traffic source for a while. Now that I’ve gotten consistent traffic from Pinterest, I can go back and find what worked on Facebook. I can only do this because I already mastered Pinterest, and I can put minimal effort in for the same results.
Until you master your target, you’re not ready to move on. Yes, there will always be room for improvement. But that’s why you should give yourself goals before you start. I wanted Pinterest to consistently be my main traffic source. I also gave myself one month to improve my Pinterest statistics. My Pinterest engagement has increased by almost 400% in the past month!
If I hadn’t focused on one platform, I wouldn’t have been able to increase my Pinterest traffic by well over 300%. Was it worth it to temporarily ditch Twitter? DEFINITELY!
4) You can increase your reach as you master more
I had a post that did incredibly well on Pinterest last month (thanks, NaNoWriMo!), which boosted our stats for October. Even so, we’re still doing quite well in Pinterest traffic this month. That consistent traffic is going to help keep our reach going strong, even with less time expended on Pinterest. By working on mastering Facebook (and Twitter after that), I can build on that consistent traffic.
If you don’t master one thing, you’ll continue to put more effort than is necessary into the rest. Once you’ve mastered that one thing, though, the snowball will go into effect. You can put more time into the next goal, then reinvest that time into the one after that. Eventually, those investments will pay you back tenfold!